This study aims to explain the effect of product knowledge, brand image, e-WOM on purchase intentions for edtech products in Indonesia. Data were obtained using a closed questionnaire involving 230 respondents, from Indonesians who know about startup and are between 18 35 years old. The sampling technique used was convenience sampling. analysis is Structural Equation Modeling (SEM) uses help AM...

This study demonstrates how learning approaches (classical conditioning, operant conditioning, and cognitive learning) can be incorporated in the design of advergames to influence the attitudes, recall of brand, recall of product information, and purchase intention. The results show that cognitive learning results in the best recall of brand name and product information, followed by classical a...

It is important for marketers how to make customers buy a product. The decline in the Avanza – Xenia market share 2020 and 2021 indicates that purchase intention two products carry out co-branding decreasing. This study aims examine impact of brand equity on with preference as mediator. population this were potential consumers Nasmoco Pemuda Semarang Dealers, an estimated amount could not be pr...

This study explores the relationship among brand equity, brand relationship and repurchase behaviors. The study uses brand equity as an independent variable to investigate the relationship between brand relationships and repurchase behaviors, taking the consumers of the top three chain store supermarkets in Taiwan as the objects of empirical analysis. The major findings of this study include: c...

the recognition and understanding of brand experience by consumers is critical to develop goods and services marketing strategies, since they can be used to predict consumer behaviour. the aim of the present study is to investigate the antecedents and consequences of brand experience in the food industry. information on 400 customers of the mashhad tabarok company was collected by a questionnai...

This study aims to determine the impact of perceived social media marketing on consumer purchase intentions healthy food, which also looks at its mediating variables such as value consciousness, brand loyalty, and e-WOM. The research method is a statistical analysis using SEM with SmartPLS 3.2.9 application. used quantitative design data collection methods through survey that distributed 200 qu...

In effort to enhance sustainable development, manufacturers and retailers have collaborated to develop a standardized sustainability index based on supply chain life cycle information. However, it is unclear whether this index will help consumers make more sustainable purchases. Research conducted in a retail laboratory addresses consumer attitudes, purchase intentions, and product choices with...