Purpose This study aims to address research calls investigate how (visual) consumption experiences carry and convey meanings individuals. Applying McCracken’s meaning transfer model a photographic exhibition, the authors expand this into realm of aesthetic explore such an experience emerges flows (novice expert) consumers. Design/methodology/approach uses interpretive case exhibition “Facing Mi...

Content-based indexing and retrieval of images and video requires a proper semantic description for image content. This paper discusses the mapping of high-level, application-specific, features to the visual primitives that are accessible through image processing techniques. A major difficulty is that there are currently no established methodologies for describing the contents of an image in te...

1. The semiotic paradox of self-reference in the media Self-reference has been much discussed as a characteristic of postmodernism. The arts and the media have become increasingly self-referential. Instead of showing or representing the world as seen or experienced by the mediators of art, the press, advertising, or the movies, the artists, journalists, advertising agents, and film directors ar...

This chapter presents a Modeling Language for Interaction as Conversation, named MoLIC, which is grounded in semiotic engineering. We will explore several alternative design solutions to illustrate the use of the language in diverse scenarios.

CulturalNature Arga#2 is an interactive audio-visual installation intended to explore the concept of landscape as a verb (to landscape) questioning and reflecting about the semiotic discourses associated with this concept. The landscape as something natural, static, peaceful, silent, etc. is a semiotic discourse with roots in a past related with the representation of a point of view, not only p...

The impetus behind this s‌tudy is to discover the aes‌thetic and semantic patterns of the cypress tree and show how this element has been employed by Iranian artis‌ts. The ques‌tion of this research is how a cons‌tant element (the cypress tree) has been transfigured in different Iranian arts. Four categories of miniature, carpet, textile and architecture decoration. The present research is qual...

Over recent years there has been considerable investment in the use of technology to identify sources of text-based plagiarism in universities. However, students of the visual arts are also required to complete numerous pieces of visual submissions for assessment, and yet very little similar work has been undertaken in the area of non-text based plagiarism detection. The Spot the Difference! pr...

persian carpet weaving is one of iran’s most famous industries that has attracted the world’s attention to persian arts through the centuries. what above all, have given prominence to persian carpet as a beautiful work of art are the pattern and its composition in a two-dimensional space. the diversity of patterns, use of deep and beautiful colors, good composition, harmony of colors, delicate ...