This paper considers advertising, collection and pricing decisions simultaneously for a closed-loop supplychain(CLSC) with one manufacturer(he) and two retailers(she). A multiplicatively separable new demand function is proposed which influenced by pricing and advertising. In this paper, three well-known scenarios in the game theory including the Nash, Stackelberg and Cooperative games are expl...

Cooperative (co-op) advertising has been widely used in practice and employed as a strategy to improve the performance of a distribution channel. It is known from the existing models that co-op advertising could not achieve the channel coordination (i.e., maximize the total channel profit). In this paper, we consider a distribution channel consisting of a single manufacturer and a single retail...

This paper examines the behaviour of two firms competing in a duopoly, where can influence demand through use advertising. The simulates strategic interaction based on game-theoretic Cournot analytical model. evolution over time Nash equilibrium is graphically displayed for number different competitive scenarios. results show that there exist threshold levels advertising effectiveness at which ...

Research suggests that banner advertisements used in online marketing are often overlooked, especially when positioned horizontally on webpages. Such inattention invariably gives rise to an inability to remember advertising brands and messages, undermining the effectiveness of this marketing method. Recent interest has focused on whether human faces within banner advertisements can increase att...

In our previous work we have advocated the need for cooperative behaviour among mobile devices, mainly focusing on the benefits and potentials of a novel architecture approach referred to as cellular controlled peer to peer networking. However, some important aspects of cooperative networking we not discussed in detail, and therefore this paper deals with the questions on a scalable cooperative...

The distinction between vertical (emphasizing hierarchy) and horizontal (valuing equality) cultures yields novel predictions regarding the prevalence of advertising appeals. A content analysis of 1211 magazine advertisements in five countries (Denmark, Korea, Poland, Russia, U.S.) revealed differences in ad content that underscore the value of this distinction. Patterns in the degree to which a...