According to Joshua Greene's influential dual process model of moral judgment, different modes of processing are associated with distinct moral outputs: automatic processing with deontological judgment, and controlled processing with utilitarian judgment. This article aims to clarify and assess Greene's model. I argue that the proposed tie between process and content is based on a misinterpreta...

Information systems theory tells us that the deepest going difference between utilitarian and hedonic information technology use is that different sets of motivational factors direct the two types of use. However, recent advances in social psychology and consumer behavior research suggest that there is an even more profound difference: Only utilitarian IT use depends on the self-control mechani...

Online affective experiences and their relationships to utilitarian and non-utilitarian outcomes are of growing interest. This study investigates one affective experience – aesthetics – and its impact on online utilitarian values. As the concept of web aesthetic experience has not been well studied or understood, this study proposes a novel theoretical model connecting web aesthetic experiences...

A substantial body of evidence indicates that utilitarian judgments (favoring the greater good) made in response to difficult moral dilemmas are preferentially supported by controlled, reflective processes, whereas deontological judgments (favoring rights/duties) in such cases are preferentially supported by automatic, intuitive processes. A recent neuroimaging study by Kahane et al. challenges...

This article argues that those who advocate the capitalist market system on basis of ‘invisible hand’ or ‘spontaneous order’ belong to a tradition in political philosophy which attempts find ways get most out flawed human nature, whereas socialists tend opposing maintains faith improvement. The former involves kind consequentialism goodness can be achieved irrespective people’s intentions, latt...

Online virtual advisors have enjoyed an increased research attention and widespread use in the last several years. In investigating the determinants of their adoption, the majority of extant research has focused on a set of utilitarian variables that address some outcomes from their use. In contrast, this study focuses on users’ perceptions of these virtual advisors as interaction partners, and...

Traditional theories of moral development emphasize the role of controlled cognition in mature moral judgment, while a more recent trend emphasizes intuitive and emotional processes. Here we test a dual-process theory synthesizing these perspectives. More specifically, our theory associates utilitarian moral judgment (approving of harmful actions that maximize good consequences) with controlled...

Mozi (c. 480-390 B.C.E.) was a Chinese philosopher from the Warring States period in early Chinese history whose utilitarianism contrasted with Confucian and Daoist thought. Through reading the Mohist text in translation, I examined the relationship between two central principles in Mozi’s philosophy: Heaven’s standard universal love and human action. Mozi builds his arguments in the framework ...

In this paper I offer a defense of the view that judges should decide cases in accordance with act utilitarianism: i.e., in whatever way maximizes overall well-being. To advance this thesis, I first briefly give reasons for dissatisfaction with the commonsense thought that judges should just decide cases as the law requires. I then briefly argue for the claim that all moral agents, including ju...