نتایج جستجو برای: urban branding

تعداد نتایج: 175515  

2013
Jeanine Miklos-Thal Jeanine Miklós-Thal

This paper develops a theory of umbrella branding as a way to link the reputations of otherwise unrelated products. My analysis predicts that umbrella branding can credibly signal positive correlation between the qualities of the included products to consumers, but cannot certify high quality or signal negative quality correlation. Moreover, whenever umbrella branding signals perfect positive q...

2016
Stuti SAXENA

The case study revolves around discussions by a group of students of a popular university in a cafeteria. State elections in Uttar Pradesh had just finished and students were wondering as to how the election results were against their pre-conceived notions. They were discussing about the reasons as to why they voted for their preferred political party as first-time voters. Overall, this case st...

Journal: :Mechanisms of Development 2008
S. Chatterjee S. C. Gesualdi T. E. Haerry

Journal: :Mechanisms of Development 2007
T. Lee E. T. Ables C. F. Pope S. Hipkens J. Seufert R. H. Costa A. B. Leiter F. Oswald Y. Cao

Journal: :Mechanisms of Development 2010

Journal: :Mechanisms of Development 2014

Journal: :Mechanisms of Development 2012

Journal: :Mechanisms of Development 2006

Journal: :Mechanisms of Development 2006
G. E. Jones A. Tazaki H. Orii

Journal: :Mechanisms of Development 2013

نمودار تعداد نتایج جستجو در هر سال

با کلیک روی نمودار نتایج را به سال انتشار فیلتر کنید