The article is devoted to the analysis of didactic potential multi-format textbooks on Russian for business communication (RBC) linguo-communicative training specialists in areas economics and management, receiving professional education universities Federation. study research source base, including theoretical practical works, regulations reference literature, allowed authors focus methodologi...

This paper argues that professional selling within the cuntext of a marketing c,,rricula in a business school should be described and practiced in a manner compatible with the marketing concept, which emphasizes satisfaction of consumers' needs. The paper looks at textbook approaches to sales presentations to determine their congruency with the marketing concept and buyer behavior. Analysis of ...

The aims of this study is to investigate the experiences 12 Makassar University lecturers in planning and writing their English language teaching (ELT) textbooks. results interpretative phenomenological analysis (IPA) revealed that, despite a number pedagogical issues challenges, these had positive attitude toward ELT textbooks, as by an in-depth semi-structured individual interview (IDI) focus...

Th e publication of scientifi c literature and textbooks is probably one of the last stages in the development of a serious and mature university. Th is does not mean that universities after this phase do not continue to develop further, but rather that this phase is the completion of the internal structure. Th is is probably because publishing is a mature and developed academic activity associ...

Madhukar Vable, Michigan Technological University Associate Professor, has research interest in computational mechanics. He is a Fellow of Wessex Institute of Great Britain. He was named MTU Distinguished Teacher in 1998 and Distinguished Faculty Member from the Michigan State in 1999. He is author of ‘Mechanics of Materials’ and ‘Intermediate Mechanics of Materials’ textbooks published by Oxfo...

E-textbooks are becoming increasingly important in the learning and teaching environments as globe shifts to online learning. The key topic is what elements influence students’ behavioral desire use e-textbooks, how whole operation affects academic achievement when using e-textbooks. This research aims investigate various factors that intention an e-textbook, which turn influences a bilingual e...

Since 2005, the Louisiana State University Health Sciences Center School of Dentistry has required the VitalSource Technologies, Inc. Bookshelf as the textbook program for all dental students. In a 2008 survey, four classes of dental students expressed dissatisfaction with most features of the bookshelf. With the expectation that incoming students would be more accustomed and amenable to digita...

aim: the aim of this study is to identify a framework of needed expertise for publishing academic electronic textbooks according to the characteristics of this kind of books. therefore the final result focuses on needed experts through the consensus method. method: delphi technique using the researcher made questionnaire was done in four rounds. the research population was composed of forty exp...