In order to get a grasp of the market for advertising, one needs to understand why firms demand advertising, and how suppliers of advertising set their prices. In the present analysis, firms buy advertising in order to inform consumers about their products. TV channels offer advertising on a per-viewer basis. We find that the performance of this market for advertising depends on features of bot...

Illicit sharing of infringing content, such as movies and TV, remains a persistent and ongoing threat to the viability of Australia’s creative industries. The revenue model that underpins torrent indexing and file locker sites which enable this sharing – like much of the World Wide Web – is based on advertising. Recent research has suggested that there has been a shift from mainstream to High-R...

This article explores the factors that influence the volume and structure of science programming by European television broadcasters, focussing on differences among channel patterns. It proposes three factors as relevant to understanding differences in science programming: A) the segmentation/fragmentation of television markets; B) the presence of middle sized commercial channels; C) the depend...

For several years, Google has been analyzing television settop box data to measure audience response to specific TV ads. This paper presents how similar techniques can be applied to online video advertising on YouTube. As more and more video programming is made available online, it will become increasingly important to understand how to engage with online viewers through video advertising. Furt...

BACKGROUND There is evidence suggesting that food advertising causes childhood obesity. The strength of this effect is unclear. To inform decisions on whether to restrict advertising opportunities, we estimate how much of the childhood obesity prevalence is attributable to food advertising on television (TV). METHODS We constructed a mathematical simulation model to estimate the potential eff...