abstractthe aim of this study was to find the appropriate type of translation of english brand names iranian consumers prefer, i.e. phonetic, semantic and phonosemantic types of translation. also, it was aimed at examining the type of font size iranian consumers tends to see on packages of english products. to this end, the distinction between male and female participants as well as the partici...

1. introduction in recent years, thanks to efforts made by such scholars as maria tymoczko, translation studies has started a movement towards reacting to euro-centrism in the discipline. the movement stresses the necessity for internationalization of translation theory and the significance of taking into account translation traditions all over the world. the authors of the present paper do bel...

This study was conducted to compare the impact of two vocabulary learning techniques, namely context learning and translation learning, on vocabulary recall of sixty pre-university Iranian learners of English as a foreign language. They were divided into two groups of high and low proficient. In regard to two vocabulary learning conditions, each group was divided into two subgroups of fifteen. ...

this study was conducted to compare the impact of two vocabulary learning techniques, namely context learning and translation learning, on vocabulary recall of sixty pre-university iranian learners of english as a foreign language. they were divided into two groups of high and low proficient. in regard to two vocabulary learning conditions, each group was divided into two subgroups of fifteen. ...