نتایج جستجو برای: tourism destination marketing
تعداد نتایج: 102810 فیلتر نتایج به سال:
background: the need for better healthcare has grown significantly in recent years. in addition, the rising healthcare costs in the u.s. and in many european countries have forced many patients to seek medical treatment abroad, which has created the demand for medical tourism. with little yet known as to the perception of a medical tourist's destination selection, this study aims to explore med...
Many destination marketing organizations in the United States and elsewhere are facing budget retrenchment for tourism marketing, especially for advertising. This study evaluates a three-stage model using Random Coefficient Logit (RCL) approach which controls for correlations between different non-independent alternatives and considers heterogeneity within individual’s responses to advertising....
Medical tourism, where patients travel overseas for operations, has grown rapidly in the past decade, especially for cosmetic surgery. High costs and long waiting lists at home, new technology and skills in destination countries alongside reduced transport costs and Internet marketing have all played a role. Several Asian countries are dominant, but most countries have sought to enter the marke...
This article discusses tourist-activated networks as a concept to inform technological applications supporting dynamic bundling and en route recommendations. Empirical data were collected from travelers who visited a regional destination in the US and then analyzed with respect to its network stmcture. The results indicate that the tourist-activated network for the destination is rather sparse ...
Film is a potent imaging medium, and such images are often retained for many years. While destinations now recognise the potential of film to induce tourism and create a powerful destination image, few have retained control over how and to whom the destination is presented through commercial films (in particular, movies and TV series). This lack of control has resulted in unplanned tourism grow...
This study presents a position model for evaluating the image of tourists a destination. The evaluation is based on secondary data from 1999 through 2004, using a database composed of 20,023 respondents. Data are analyzed using the K-Means data mining method. Analytical results indicate that the destination image position (DIP) model is established, and four groups of visitor are identified. Th...
Internet and e-Commerce have provoked major re-configurations of the tourism value chain. Especially Destination Marketing Organizations (DMO) as marketing and information service providers have to face the threat of disintermediation; and they need to respond with higher level services and products. This paper presents our findings from a knowledge management project with Austrian National Tou...
This paper analyzed the characteristic of the tourism destination ecosystem from perspective of entropy in Dunhuang City. Given these circumstances, an evaluation index system that considers the potential of sustainable development was formed based on dissipative structure and entropy change for the tourism destination ecosystem. The sustainable development potential evaluation model for touris...
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