brand extension has become a famous strategy for many companies since many years ago. its success depends on acceptance and evaluation of consumers about brand extension. in this study, according to the crucial role of the brand, we analyze the role of brand equity on evaluating consumers’ attitude towards brand extension of barez tire in the city of kerman. the population in this study is the ...

Materials such as waste tire chips were widely used to improve the strength of soil. The objective of this study is to discuss the residual strength or steady-state behavior of sand-waste tire chip mixtures. A series of undrained monotonic triaxial compression tests were conducted on reconstituted saturated specimens of sand and sand-tire chip mixtures with variation in the tire-chip contents f...

Occurrence of top down and bottom up fatigue cracking in asphaltic pavements is common. Conventional pavement analysis methods ignore the existence of cracks in asphaltic layers. However, it seems that the responses of cracked pavement would not be the same as a pavement without crack. This paper describes effects of crack type, position and length, and vehicles tire inflation pressure and axle...

The aim of an ergonomics intervention conducted in the tire manufacturing industry was to improve working conditions. Before the start, a senior manager supported the intervention. Participants were divided into teams and trained. After observing the overall performance of the teams, over 100 improvements were successfully implemented. After the improvements, there were statistically significan...

Although (micro)plastic contamination is a worldwide concern, most scientific literature only restates that issue rather than presenting strategies to cope with it. This critical review assembles the current knowledge on policies and responses tackle plastic pollution, including peer-reviewed literature, gray relevant reports provide: (1) timeline of directly or indirectly addressing microplast...

A sweep net with a flexible plastic frame was compared to a dipper for sampling efficacy for Aedes aegypti larvae in different-sized tires. When known numbers of mosquito larvae were introduced into tires, from 2 to 6.8 times more larvae were recovered by sweeping than by dipping. Sediment in the tires significantly reduced the recovery of larvae by both methods. Sampling efficacy was affected ...

a nonlinear model consisting “yaw, roll, longitudinal, lateral and pitch” has been developed in which, tire and suspension characteristics have been considered. tire model is based on the elliptic concept and tire calspan data. according to this tire model, cornering force and aligning moment are computed as a function of slip and camber (inclination) angles, normal load, tire adhesion characte...