Continual advances in information technology (IT) have opened new business opportunities in global marketplaces. As a result, many businesses have turned to CRM to gain greater insights into their customers and apply this knowledge toward forging long-term relationships with them. This study examines the relationships of CRM practices (marketing and operational programs) with three antecedent e...

Customer relationship management (CRM) is a comprehensive business and marketing strategy that integrates technology, process and business activities around the customer. CRM is assumed to lead to bottom line benefits for the organization. Advances in information and communication technologies have provided an effective platform to deliver electronic CRM functions. Despite widespread agreement ...

CRM “is a business strategy that aims to understand, anticipate and manage the needs of an organisation’s current and potential customers”. Customer Relationship Management provides a customer classification and prediction which is used for the optimization of business process. customers”. It is a “comprehensive approach which provides seamless integration of every area of business that touches...

Healthcare organization is implementing Customer Relationship Management (CRM) as a strategy for managing interactions with patients involving technology to organize, automate, and coordinate business processes. Web-based CRM provides healthcare organization with the ability to broaden service beyond its usual practices in achieving a complex patient care goal, and this paper discusses and demo...

Customer relationship management (CRM) is seen as a key element in delivering citizen-centric public services in the UK. However, CRM originated in the private sector as a technology to support customer acquisition, retention and extension (cross-selling). The appropriateness of this technology to organizations striving to meet complex goals such as improving the quality of life for vulnerable ...

Renewable energy generation and storage requires specialized capital goods, embedding critical raw materials (CRM). The scarcity of CRM therefore affects the transition from a fossil based system to one on renewables, necessary cope with climate change. We consider issue in theoretical model, where we allow for very costly potential substitute, reflecting backstop technology, partial recycling ...

In recent times, Customer Relationship Management (CRM) has been defined as relating to sales, marketing, and even services automation. Additionally, the concept is increasingly associated with cost savings and streamline processes as well as with the engendering, nurturing and tracking of relationships with customers. Much less associations appear to be attributed to the creation, storage and ...

Mobile Customer Relationship Management (mCRM) system is one of the recent advancements in CRM systems. Recent years, customers using mobile phone have presented a very fast growing on value added services, SMS and information services. Advances in technology have changed the way in which the retail sector conducts business and are increasingly providing customer with greater conveniences. The ...

The rapid development of technology in today's world has had a major impact on store performance all areas business, both trading and service companies. In maintaining more advanced competitiveness, stores must continue to develop technology, another thing that needs be considered making the company is relationship with customers which also an important always maintain. To manage good relations...

For an organisation to undertake a Customer Relationship Management (CRM) implementation program it needs to consider a multitude of requirements. Some authors have hinted at viewing CRM within a wider perspective than just customer centric perspectives. The aim of this paper is to discuss the domain and conceptualise some of the requirements of CRM from an organisation’s point of view. However...