Purpose: Firms face the challenge of working with other firms in their business network so as to increase the value of products and services offered to end customers and consumers. This often requires managers to investing in developing strong and effective business-tobusiness relationships. While an extensive literature examines the different dimensions of successful business-to-business relat...

Medya ve ulaşım teknolojilerinin gelişmesiyle ortaya çıkan zaman geçtikçe kendisini daha fazla hissettiren küreselleşme olgusu, 1980’li yıllarda itibaren yeni pazarların keşfedilmesini küresel ölçekte finansal büyümeleri beraberinde getirmiştir. Bunun sonucunda özellikle ABD’de şirketler kurulmuş, bazılar el değiştirmiş, bazıları ise birleşmişlerdir. Dolayısıyla profesyonel uygulayıcıların yoğu...

Corporate reputation has attracted interest from a wide range of academic disciplines. It is also a growing focus for business and media attention. This paper examines the construct of corporate reputation, first by untangling the terminological problems that have been caused by the interdisciplinary nature of much of the earlier work in the area. The construct of reputation and the allied cons...

Identity theft resulted in corporate and consumer losses of $56 billion dollars in 2005, with about 30% of known identity thefts caused by corporate data breaches. Many US states have responded by adopting data breach disclosure laws that require firms to notify consumers if their personal information has been lost or stolen. While the laws are expected to reduce identity theft, their full effe...