We show that direct product experiences (e.g., product trials) and indirect product experiences (e.g., reading a product description) result in different levels of mental construal and product preferences. Study 1 demonstrates that increasing experiential contact with a product triggers more concrete mental construal and increases preferences for products that are easy to use relative to those ...

We investigate the survival of new seeds in the US hybrid corn seed market between 2002 and 2007. Controlling geographic location, we find that product characteristics and market structure variables have significant impacts on the hazard of corn hybrids. The results also suggest spill-over effects of learning among close substitute seeds, and a spatial pattern of survival: seeds in the center r...

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The hydrodeoxygenation of a model compound of lignin-derived bio-oil, guaiacol, which can be obtained from the pyrolysis of biomass to bio-oil, has attracted considerable research attention because of its huge potential as a substitute for conventional fuels. In this study, platinum-loaded HY zeolites (Pt/HY) with different Si/Al molar ratios were used as catalysts for the hydrodeoxygenation of...

This article study aims to explain the use of fishbone waste in its processed form on daily food product, analyze an extent it’s strength and potential Indonesia identify usage. The method used this is a qualitative descriptive using secondary data sources. research done by reviewing analyzing various literature correlated fish bone From associated data, discovered that mainly as calcium source...

yoghurt ice cream (yic) or frozen yoghurt dessert can be regarded as a healthy alternative to plain ice cream. also use of soy derived products in food formulations can lead to the development of products of improved nutritional and health promoting values. yoghurt ice cream was prepared using full-fat soy flour to substitute 55% of non fat dry milk content. product formulation comprised of 12%...

The Internet has been thought of as a technological advancement that will bridge the geographical digital divide and remove the disparities between underserved communities and the rest of the society. In order to examine the existence of underserved communities, we examine how changes in the local supply of goods and services in the offline world changes consumer behavior in technology enabled ...

Considering the competition in today’s business environment, tactical planning of a supply chain becomes more complex than before. In many multi-product inventory systems, substitution flexibility can improve profits. This paper aims to prepare a comprehensive substitution inventory model, where an inventory system with two substitute products with ignorable lead time has been considered, and e...

This review aims at summarizing the findings of studies published over the past 15 years on the application of modified atmosphere (MA) systems for shelf life extension of fish and fishery products. This review highlights the importance of CO₂ in the preservation of seafood products, and underscores the benefits of combining MA technology with product storage in the superchilled temperature ran...