The Cours de linguistique générale (1916), which became the master text for structuralist linguistics and semiotics, is characterized by a series of dichotomies. Some them, e.g. langue parole, signified signifier, arbitrary motivated, are very well known, others less so. This paper looks at Saussure’s semiotics in terms these dichotomies, considers how later critiques, such as Voloshinov’s (192...