Purpose This study explores the effect of video assistant referee (VAR) sponsorship on spectator response and compares it with advertising conventional sponsorship. Design/methodology/approach An experiment 809 subjects is conducted by analyzing 20 one-minute clip stimuli from a Premier League soccer game divided into four formats: two formats VAR sponsorship, advertising, Findings The results ...

OBJECTIVE To describe how Italian medical societies interact with pharmaceutical and medical device industries through an analysis of the information available on their websites. DESIGN Cross sectional study. SETTING Italy. PARTICIPANTS 154 medical societies registered with the Italian Federation of Medical-Scientific Societies. MAIN OUTCOME MEASURES Indicators of industry sponsorship (...

This study investigated community attitudes to fast food companies' sponsorship of community events. The aim was to inform future efforts to introduce greater restrictions on these marketing activities to reduce child obesity. While previous research has focused on the sponsorship of sporting events, the present study included all community events and gauged public support for fast food company...

The objective of this research was to test the application of an alternative hierarchy of effects model (affect, cognition, and conation) in the context of sponsorship. Activity involvement and team attachment (affect) were proposed to influence sponsor image and attitudes toward sponsorship (cognition), which in turn were proposed to influence consumer behavioral intentions (conation). Fans of...

Registration Online registration available here [5]. Online registration closes Monday, 20 April 2015. Offline registration available here [6]. Education course description available here [7]. View prices here [8]. Exhibitor Information available here. [9] Sponsorship opportunities available here [10]. *Internet sponsorship opportunity available*.

Ecolabels are designed to help consumers identify environmentally superior products and services, however, they are not all created equal. Some ecolabels have strong rules that promote environmental improvements, while others have weaker rules that permit free-riding. Since information about ecolabel design and rule strength is typically not readily available at the point of purchase, consumers...

This study examines the impact of fan identification on four distinct sponsorship outcomes: sponsor recognition, attitude toward the sponsor, sponsor patronage, and satisfaction with the sponsor. In addition, consistent with the identification literature we investigate the antecedents of prestige, domain involvement, and fan associations for predicting fan identification among sports spectators...