This report describes spectator recall of SunSmart skin cancer prevention advertising displayed on the Brisbane Cricket Ground scoreboard at intermittent periods throughout the 1999/2000 cricket season and the sun-protective behaviors of these spectators. Two hundred and thirty-one spectators were asked a series of five questions about their recall of SunSmart advertising and their present suns...

In recent decades, sports organizations have paid special attention to the importance of considering the purchase behavior of customers. Meanwhile, the variables that can have an impact on customers' purchase behavior have been considered. This study aimed to determine the causal relationship between relationship marketing and purchase behavior of spectators using structural equation modeling. ...

Experiments have shown that the presence of an audience affects individual performance by enhancing the emission of dominant responses. An experiment was conducted to evaluate the proposal of Zajonc that the mere presence of other persons is responsible for audience effects. A total of 45 university students performed a pseudorecognition task; 15 performed the task alone, IS performed the task ...

Precise momentum distributions of identified projectile fragments, formed in the reactions 238U+Pb and 238U+Ti at 1A GeV, are measured with a high-resolution magnetic spectrometer. With increasing mass loss, the velocities first decrease as expected from previously established systematics, then level off, and finally increase again. Light fragments are on the average even faster than the projec...

The authors of this paper focus on Yamahoko parade in the Kyoto Gion Festival, which was inscribed on the UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity in 2009. We produce a content, combining motion and acoustics of Yamahoko floats, parade spectators and crews within a platform of Virtual Kyoto. Approximately 730 spectators are simulated in this virtual parade to...

PURPOSE This study aimed to identify the influence of certain factors on spectators' spectating behavior through analysis spectator-type Taekwondo spectators’ by applying extended theory planned and embodied cognition considering desire stay. METHODS A total 305 surveys were used as final sample. SPSS 24.0 AMOS 26.0 for frequency , correlation, confirmatory factor, structural equation model ana...