Although situations influence the use of a technology, this field has been largely neglected in mobile shopping. Therefore, this paper aims to identify situational factors impacting on the intention to use a mobile device for actual purchase transactions, as actual purchases were found to be the least adapted shopping activity conducted via mobile devices. This study contributes to the field of...

The labor force participation rate of women and men is converging in industrialized countries, but disparities nevertheless remain with respect to unpaid activities. Shopping for household maintenance, in particular, is a time-consuming, out-of-home activity that continues to be undertaken primarily by women, irrespective of their employment status. The present study employs panel methods to an...

Women take relatively longer time for shopping comparing with men. This paper presents a system for product retrieval and recommendation based on psychology of women’s shopping activity, and an implementation of the system for apparel products. This system supposes products which pre-defined keywords are assigned, and icons representing the combination of the keywords. It acts real shopping beh...

Wireless communication and Internet services are converging to provide an unprecedented level of convenience for online shopping. Although the concept of consumer-perceived convenience has been extensively discussed in marketing and consumer behavior literature, there still is a lack of empirical validation in the context of mobile commerce. This study was conducted to examine the effect of con...

Many previous studies assessed the adoption of mobile shopping by employing technology adoption models such as Technology Adoption Model (TAM), Diffusion of Innovation (DOI) and Unified Theory of Acceptance and Use of Technology (UTAUT). However, there has been a lack of effort in re-assessing the usage of these models for investigating mobile shopping adoption through the aspect of the advanta...

We developed a methodology, derived from the theoretical literatures on rule-governed behavior and private events, to experimentally investigate the relationship between covert verbal self-regulation and nonverbal behavior. The methodology was designed to assess whether (a) nonverbal behavior was under the control of covert rules and (b) verbal reports of these rules were functionally equivalen...

application of relationship marketing tactics can not be successful alone and should consider other factors such as personnel attributes(social afflication ,social recognition, shopping enjoyment, product category involvement)perspective at selection and appraisal. the sample research customers of maxim chain store in tehran what choiced to method sampler chanceful. in this study we examine thr...

this paper classifies the amount and mechanisms in which the quality and desirability of walking experience in the urban shopping malls and centres. thus, a literature review can classify the cases in 6 categories of social spatial factor, attraction, convenience and comfort, a sense of security, access and permeability, wayfinding and legibility and social interactions. collecting data was car...