BACKGROUND Young multiethnic college women (YMCW) are at risk for STDs and HIV secondary to high-risk sexual behaviors that are related to developmental issues such as invincibility, low perceived risk, and substance use. METHOD One hundred YMCW on a southern California university campus completed surveys that examined variables that impacted their sexual risk. RESULTS The study yielded man...

The present article seeks to explain varying levels of assertiveness in interpersonal conflict and negotiations with assertiveness expectancies, idiosyncratic predictions people make about the social and instrumental consequences of assertive behavior. This account complements motivation-based models of assertiveness and competitiveness, suggesting that individuals may possess the same social v...

This article explores the meanings given by Indian viewers to a series of health-related episodes dealing with ‘Tony’s HIV’ in the Hollywood television soap opera, The Bold and the Beautiful. Forty-two respondents in six focus group interviews and in 17 in-depth personal interviews were asked for their interpretations of this television health content. Indian respondents interpreted the sexual ...