Self-identity as a careful pedestrian has not been fully considered in previous work on predicting intention to cross the road, or actual crossing behaviour, in non-optimal situations. Evidence suggests that self-identity may be a better predictor than attitudes in situations where decision-making styles have become habitual ways to respond. This study compared contributions of self-identity an...

The view that academic writing is purely objective, impersonal and informational, which is often reflected in English for Academic Purposes materials, has been criticized by a number of researchers. By now, the view of academic writing as embodying interaction among writers, readers and the academic community as a whole has been established. Following this assumption, the present study focused ...

• Assessed implicit self-esteem, gender identity and gender attitudes in 5-

Informed by identity literature, this study develops a set of theory-based definitions and measures for investigating how individuals’ self-identification with particular IT (termed IT identity) influences their ongoing IT use behaviors. In doing so, it contributes to both IS theory and research methods. For methods, determining whether a construct can be measured by at least two methods is an ...

In several studies, the authors examine the potential to leverage a consumer’s moral identity to enhance brand and company identification and promote goodwill through community relations. Studies 1a and 1b show that even when opportunity costs are equivalent (subjectively or economically), consumers who also have a highly self-important moral identity perceive the act of giving time versus mone...