Purpose Online consumer reviews are increasingly used by third-party e-commerce organizations to shed light on the positive and negative sides of brands they sell. However, large number requires these shortlist most helpful ones cope with information overload. A growing scholars have been investigating determinants review helpfulness; however, little is known about influence cultural factors in...

Employer review sites have grown popular over the last few years, with 86 percent of job seekers referring to reviews in these before applying positions. Though helpfulness is studied various contexts, it has received limited attention employee context. In an attempt solicit unbiased reviews, allow option keeping reviewer information anonymous. Besides, provide text multiple dimensions. We inve...

This study aims to identify factors that influence the usefulness of online healthcare reviews and develop a predictive model for review usefulness. A sample 4,351 posted between October 2014 2022 was analyzed using negative binomial regression support vector algorithms. The results reveal user metadata attributes related reviewer reputation, readability, subjectivity, containing more sentences...

Purpose Drawing on attribution theory, the current paper aims to examine effects of review content structures online helpfulness, focusing three pertinent variables: sidedness, information factuality, and emotional intensity at beginning a review. Moreover, moderating roles reviewer reputation sentiment are investigated. Design/methodology/approach The 144,982 hotel reviews was computed sentenc...

Online sales can be influenced significantly by customer reviews, and thus there are several studies on what makes an online review helpful to consumers. However, none of those researches address the helpfulness in context hedonic utilitarian types. This study examines how product type (hedonic utilitarian) moderates relationship between level (hedonicity utilitarianity) helpfulness. To test mo...

This study aims to analyze the effect of product reviews shared by consumers in text-, image- and video-based formats on e-commerce websites online purchasing intention. To this end, selected scale items were adapted three different surveys designed for text- (Study-1), (Study-2), video (Study-3)-based review presentation formats. The research data (Study-1:207, Study-2:209, Study-3:211) are co...

This study identifies grief management strategies that bereaved adults evaluate as more and less helpful, assesses whether the person centeredness of these strategies explains their helpfulness, and determines whether strategy helpfulness varies as a function of demographic, personality, and situational factors. Participants (105 bereaved young adults) assessed the helpfulness of 16 grief manag...