The marketing concept states that firms who first determine and then satisfy customer needs should realize superior performance. Market orientation (MO) operationalizes the marketing concept and is the organization-wide generation of market intelligence, dissemination of the intelligence across departments, and organization-wide responsiveness to it (Kohli and Jaworski, 1990). Market oriented f...

This paper empirically explores the major considerations associated with Internet-enabled ebanking systems and systematically measures the determinants of customer interactions with ebanking services. The results suggest that perceived usefulness, ease of use, security, convenience and responsiveness to service requests significantly explain the variation in customer interactions. Exploratory f...

This paper examines empirically the relationship between market orientation and business performance in the context of British machine tool industry. An industry-specific market orientation scale was developed. Factor analysis revealed that there were four latent dimensions underlying the market orientation: customer orientation, competitor orientation, departmental responsiveness, and customer...

This study aims to see the effect of online service quality which consists dimensions (ease use, web design, responsiveness, customization and assurance) on customer satisfaction in Berrybenka e-commerce. used primary data obtained by distributing questionnaires 110 respondents who were selected using a purposive sampling method. The analysis method is multiple linear regression with help SPSS ...

The grocery industry is one of the largest and most important industries, with supermarkets and grocery stores being amongst the most popular and diverse businesses. This evolution would not have been possible without effective supply chain management. However, contemporary supply chains, especially those of Fast Moving Consumer Goods (FMCG), still conceal numerous inefficiencies, mainly in Pan...

This study proposes a conceptual model and empirically tests the relationships between customers and librarians (i.e. tangibles, responsiveness, assurance, reliability and empathy) with a dependent variable (customer satisfaction) regarding library services. The SERVQUAL instrument was administered to 100 respondents which comprises of staff and students at a public higher learning institution ...