Until recently, the prominent stage of electricity generation has been carried out by utility firms; however, general landscape power in world is changing. The availability low-cost photovoltaic panels encouraging households to become local producers themselves and sell energy grid at a micro-scale. Therefore, development renewable production increasing domain market from pure product delivery ...

Relationship marketing is often presented as a strategic meta-option, but little attention has been paid to the concept’s potential differentiation. In this paper, I argue that such a differentiation is possible and necessary. On the basis of the relational contracting framework I identify ten dimensions of relational behaviour. I then present the results of an empirical study conducted among 2...

Purpose: To conceptualise, discuss and evaluate an emergent marketing philosophy, “transcendental marketing”, and its application in practice. Design/methodology/approach: A conceptual framework is grounded in the literatures of marketing practice and leadership styles, and refined by reference to two case examples. Findings: There is scope, limited at present but promising in the longer term, ...

Direct marketing is the use of the telephone and non-personal media to communicate product and organizational information to customers, who then can purchase products via mail, telephone, or the Internet. In contrast, catalog marketing is a type of marketing in which an organization provides a catalog from which customers make selections and place orders by mail or telephone. However, most cata...

Cyberspace refers to new tools for marketers to improve the efficiency and effectiveness of marketing communications and offer new approaches to gain and retain customers. One of its aspects is online interpersonal influences. It can be said that viral marketing is an internet-based communication strategy that exploits the transmittable nature of information dissemination on the Internet. This ...

This paper describes a text generation system, XExplainer, which can dynamically produce a description of commodities in Korean from a relational database for homeshopping sites. We focus on how to generate well-written texts through several generation stages in the marketing domain. The generated text was evaluated using several criteria, such as content completeness, structural coherence, con...

Received: 22 August 2008 Revised: 29 August 2009 Accepted: 3 September 2009 Online publication date: 11 February 2010 Abstract Consumers’ conceptions of a market’s institutional logic affect mechanisms of firm–consumer relationships, but are generally neglected in comparative studies of international marketing. This study bridges institutional and relationship marketing theories to examine two ...

Relationships are the primary assets of an enterprise, thus many industries today seem to be migrating from transactional mindset to relational mindset in their dealings with customers. Due to highly competitive nature of hotel industry, ability to develop and maintain long-term relationships with customers has become strategic issue. This study is focused on the assessment of the effect of int...

A key challenge for companies is to manage customer relationships as an asset. To create an effective toolkit for the analysis of customer relationships, a combination of relational databases and fuzzy logic is proposed. The fuzzy Classification Query Language allows marketers to improve customer equity, launch loyalty programs, automate mass customization, and refine marketing campaigns.