Gummesson contends that quantitative techniques are mostly used to try to pinpoint causality, usually between two or a few variables where the independent and dependent variables are defined. According to Milliken, in reviewing the management literature, especially marketing management, it is evident that little attention has been paid to qualitative research in the discipline. Varki et al. hol...

The International Journal of Qualitative Methods (ISSN: 16094069) is a peer review ed journal published quarterly as a w ebbased journal by the International Institute for Qualitative Methodology at the University of Alberta, Canada, and its international aff iliates. Our goals are to advance the development of qualitative methods, and to disseminate methodological know ledge to the broadest po...

In the scientific community, and particularly in psychology and health, there has been an active and ongoing debate on the relative merits of adopting either quantitative or qualitative methods, especially when researching into human behaviour (Bowling, 2009; Oakley, 2000; Smith, 1995a, 1995b; Smith, 1998). In part, this debate formed a component of the development in the 1970s of our thinking ...

It is an interesting moment to write Progress in Human Geography’s first report on qualitative methods. In one sense, it suggests these methods have, at long last, arrived and been accepted as established approaches. That this is an overdue recognition needs little emphasizing when surveying the number of articles drawing upon, at least in part, qualitative material. However, a less encouraging...

Qualitative research methods are used to collect and analyse data that cannot be represented by numbers. This paper aims to explain the different practices of data collection and analysis found in qualitative research and to outline when it is appropriate to use these methods. We hope that the reader will gain confidence in the critical appraisal of published research that uses qualitative meth...

Classical bifurcation theory is undergoing a revitalization with the infusion of ideas from singularities of mappings and structural stability. The situation now is similar to that a quarter century ago when Krasnosel'skii introduced topological methods, especially degree theory, into the subject (see Krasnosel'skii [1964]). Like degree theory, the theory of singularities of mappings is playing...

Application of qualitative research in management (why, when and how) Qualitative research has been increasingly used in all sciences. In this paper we will discuss about the applications of qualitative research methods in management sciences. The differences between quantitative and qualitative researches will be clarified and the statistical methods which are suitable for such researches will...