As a result of changing business models, the music industry has narrowed its focus to music stars with mass appeal. Management of music star image has become more complicated in the digital realm due to a rise in consumer-generated social media, particularly in the areas of promotion and publicity. As a new element in the promotion mix, social media enables management to develop artist-fan rela...

This article explains the creation of an animated video design to promote a nature school. Conducted in two stages, method used process data is promotion mix, form deepening marketing 7Ps mix model representing: product, price, promotion, place, people, physical evidence, and processes. Need tell readers what 7 P about. Meanwhile, work uses art-based research for capturing activities school env...

The over production of banana in Lampung province makes processing business milk chips this area growing rapidly,either Metro City. Because that, order to win the competitive market competition, businessmen must have marketing strategy as weapons compete. One applied is mix. purpose study describe mix (product, price, place, and promotion) implemented by Home Industry Keripik Pisang Tunas Metro...

The purpose of this study was to examine and analyze the effect marketing mix elements which include product (X1), price (X2), place (X3), promotion (X4), people (X5), process (X6), physical evidence (X7). overall (simultaneous) on student's decision choose Bogor Unity IBI campus. This uses primary data through a survey 97 active Unit students in even semester 2019/2020 academic year. collected...

moving from micro-level of social capital to the macro level is essential for access to the stable benefits of this capital. the aim of this study was to design a model for the promotion of bridging social capital of football fans. this developmental research was done with mix methods. 14 experts were interviewed in targeted way and effective categories and sub categories on promotion of bridgi...