Prior to a new product launch, marketers need to infer how demand will respond to various levels of marketing mix variables in order to set an appropriate marketing plan. A critical challenge in estimating marketing mix responsiveness from historical data is that the observed decisions were affected by private information possessed by managers about the heterogeneous effects of marketing mix va...

The optimal product design problem, where the ‘‘best’’ mix of product features are formulated into an ideal offering, is formulated using ant colony optimization (ACO). Here, algorithms based on the behavior of social insects are applied to a consumer decision model designed to guide new product decisions and to allow planning and evaluation of product offering scenarios. ACO heuristics are eff...

The objective of the article is to present design and application a technique based on Cost - Volume Benefit method, in order have economic financial information right mix products that allows achieving expected results organization negotiation process. proposed analysis has usual components namely unit price, variable cost, operating expenses expenses. consists ten steps will lead create as ma...

When designing effective marketing strategies for products, marketers often consider the ”marketing mix” – the value of the product, the price it might be offered at, how the product is promoted and the places where the product can be accessed or purchased. In competitive marketplaces, a better understanding of the elements of the marketing mix might lead to better marketing strategies and be i...

The multi-item newsboy problem is used to determine the value of two types of incomplete information, global information and product-mix information. It is shown that this value depends on the number of products, the existence of a budget restriction and the degree of substitutability. ? 2002 Elsevier Science Ltd. All rights reserved.