نتایج جستجو برای: pricing advertising game theory supply chain complementary stackelberg

تعداد نتایج: 1387227  

Considered supply chain in this article consists of one vendor and multiple retailers where the vendor applies vendor managed inventory. Considering vendor as a leader and retailers as followers, Stackelberg game theory is applied for modeling and analyzing this system. A general mixed integer nonlinear model is developed which can optimizes the performance of the system under revenue sharing c...

This study deals with the effects of a supply chain (SC) with single product, multiple retailers and a manufacturer, where the manufacturer(he) produces lotsize of the product that contains a random portion of imperfect quality item. The imperfect quality products are sold in a secondary shop. The new contribution of this paper is a new non-linear demand function. Demand of the end customers va...

2013
Ai Xu Zongqing Zhou

From the perspectives of the operational objectives of the green supply chain management and in consideration of its economic efficiency, social and environmental impact as well as its unique characteristics, this paper examines the pricing issues of the green supply chain for home appliances industry by using game theory and contract coordination theory. Considering the influences of the effec...

E. Teymoori G. Jalali M. Fathian M. Narenji,

In this paper, the competition between two supply chains and their elements is studied. Each chain consisted of a manufacturer and a distributor and the two chains compete in a market with single type of customer sensitive to price and delivery time. Therefore, this is a two-supply chain game and during the competition between two supply chains, elements of each supply chain (manufacturer and/o...

Journal: :BIO web of conferences 2023

Based on the background of optimal pricing supply chain graduate fresh agricultural products, this paper constructs Stackelberg game model that maximizes profit function suppliers and retailers, discusses decisions retailers under condition comprehensively considering consumers’ green consumption preferences other influencing factors. Green spending are positively correlated with profits manufa...

2015
Xu Chen Ling Li Ming Zhou

This article presents a review of the issues associated with a manufacturer’s pricing strategies in a twoechelon supply chain that comprises one manufacturer and two competing retailers, with warranty period-dependent demands. The manufacturer, as a Stackelberg leader, specifies wholesale prices to two competing retailers who face warranty period-dependent demand and have different sales costs....

2014
LISHA WANG

This paper studies pricing decisions and service decisions of a product in a dual-channel (i.e., the traditional retail channel and direct online channel) supply chain consisting of one manufacturer and one retailer. We consider two types of channel pricing decisions (i.e., consistent pricing and inconsistent pricing) in the scenario which the manufacturer holds more bargaining power than the r...

2013
Kuiran Shi Feng Jiang Qi Ouyang

With the development of behavioral operational management, human behavior such as altruism, fairness and trust has received considerable attention. This paper studies the effect of altruism on retailer’s and manufacturer’s pricing strategy in two classic dual-channel supply chains by presenting Stackelberg game models. The analysis shows that the player’s altruism preference strongly affects th...

In today complex worldwide supply chains, intermediary organizations like Contract manufacturers and GPOs are mostly used. Well-known OEMs delegate their purchasing and procuring to these intermediaries. Because of their positive influence on supply chain efficiency, it is very important to investigate the role of intermediaries in today competitive supply chains. One important question arising...

Peter E. Ezimadu

This work deals with subsidy transfer from a manufacturer to a retailer through the distributor in cooperative advertising. While the retailer engages in local advertising, the manufacturer indirectly participates in retail advertising using advertising subsidy which is given to the distributor, who in turn transfers it to the retailer. The manufacturer is the Stackelberg game leader; the distr...

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