Nowadays it is commonplace to argue that candidates’ personal characteristics play a large part in determining how individuals vote. In the domain of political marketing this assumption is often given for granted, and no clear conceptual understanding of how image crafting techniques affect voters has emerged. This article is an attempt to link political marketing’s concern for impression manag...

An examination of prior Web pages shows that the typical university will sometimes make a discontinuous change to its Web site (i.e., a sudden, major shift in a Web site between two points in time). This study empirically examines reasons for such discontinuous changes, surveying university Webmasters at a variety of institutions where discontinuous Web site changes had occurred. Universities v...

Aim of the article. The purpose article is to substantiate scientific, methodological and practical provisions for use omnichannel marketing tools in political sphere. Achieving goal work necessitated solution following tasks: analyze evolution modern market conditions; determine content complex sphere; investigate effectiveness research study feasibility applying communication policy electoral...

Purpose – The aim of this paper is to identify the best marketing communications for policy messages that makes these messages acceptable and fair to the public. Within the context of the Vehicle Miles Traveled (VMT) tax, this paper examines how framing messages through the alternative perspective of tribalism can increase individual support towards the corresponding policy. Design/methodology/...

D the invaluable contribution of marketing folks (e.g., making markets work), they fail to enjoy the same freedom of speech as others. This fact is particularly egregious because unlike other groups that can use threats, force, or coercion, marketing folks rely only on speech. Although the U.S. Constitution never mentions commercial speech, the courts invented the concept to censor marketing fo...