The pharmaceutical industry has contributed to many life-saving innovations in medicine and has become one of the most successful industries in the world. As a result, pharmaceutical industry financial and marketing influences extend to federal regulatory agencies, professional organizations, medical journals, continuing medical education, scientific researchers, media experts, and consumer adv...

Understanding physician behaviour is always critical for marketers of pharmaceutical companies.. These days different brands are in the field, increasing the size of the market. In this competition medical practitioner and physician are the key customers for this industry. Thus they are the prime focus for the marketing strategy. Product, price and promotion are the key ingredients where the ma...

Find the secret to improve the quality of life by reading this pharmaceutical marketing in the 21st century. This is a kind of book that you need now. Besides, it can be your favorite book to read after having this book. Do you ask why? Well, this is a book that has different characteristic with others. You may not need to know who the author is, how well-known the work is. As wise word, never ...

Most businesses have benefited from utilizing advanced analytics for marketing and other decision making. However, to apply analytical techniques for pharmaceutical marketing is challenging and emerging as it is critical to ensure the analysis makes sense from the medical side. Whether the drug for a specific disease finally consumed is directly and indirectly influenced by many factors includi...

The paper deals with the pharmaceutical industry's links to the knowledge industry, through powerful marketing strategies. With the aim of scientifically legitimizing its products, the pharmaceutical industry interferes with the production of medical knowledge. In the form of a mechanism for directing economic interests, it funds drug research, biases its results and stimulates the production a...

In order to survive in this highly competitive global marketplace, it is extremely essential for organizations to have an effective integrated marketing communication plan in place. Having a knowledge about the various types of markets that exist in the world, and in particular in Asia which is perhaps the most rapidly growing market, will help achieve this objective. This paper provides us an ...

INTRODUCTION Role of marketing in pharmaceutical industry is increasing and inspiration by successful brands known from consumer goods market influenced pharmaceutical companies enough to switch their attention to branding initiatives. Still there is little evidence that pharmaceutical brands represent anything more than product only. OBJECTIVES AND METHODS This study aims to explore the area...