This paper utilizes the technology acceptance model (TAM) to uncover the moderating roles of technology innovativeness. A study of 158 undergraduate students revealed that the original TAM constructs and relationships were reliable, supported, and applicable in the measurement of e-book acceptance. Interestingly, personal technology innovativeness was found to moderate in a significant way, the...

CAROLYN A. LIN University of Connecticut [email protected] Broadcasting over the internet presents a new frontier for media and advertising industries to conquer. At the local level, the greatest asset of a television station is its "localism"—with the audience still regarding television stations as the most effective source for local weather, traffic, and sports news as well as advertising...

Innovativeness, determining the development potential of enterprises and economies, and hence the economic welfare of societies, became an important area of interest for both theoreticians and especially economic life practitioners. Thus, in this study of the subject there can be found numerous definitions and types of innovation, including environmental innovation, being a response to the dema...

The online application service based on the new platform of cloud computing has been suggested as a major trend in information technology. Online office application is the most popular online service for individual users and it differs a lot with traditional stand-alone package. Based on innovation diffusion theory and technology acceptance model, this study investigated the influences of perso...

Utilizing information systems in more strategic and competitively advantageous ways is important in organizations. However, the capability to do so varies among users. This research proposes a model of creative innovativeness with information systems (CIIS) in the context of IS usage. CIIS refers to a user’s willingness and ability to explore information systems in a novel and cognizant manner....

Businesses that are typically associated as belonging to ‘the tourist industry’ may find that tourists are only part of their business mix and may or may not strategically target tourists as a distinct segment. That is, businesses that serve tourists also serve non-tourists. As such, tourism is only ‘partially industrialised’. Despite being acknowledged three decades ago, only two empirical stu...

Wc present a general theory for the cqui l ibr ium currcnt distr ibution in a two-dimensional interacting clectron gas. subjected to a perpendicular magnetic field, and confined by a potential that varies slowly on the scale of the magnetic length. The distr ibution is found to general ly consist of str ips or channels of current, which alternate in direct ion, and which have univcrsal integrat...