This study conceptualizes and tests a theoretical framework that investigates customers’ intention to engage in permission-based mobile marketing communications with a firm in the hospitality sector and examines the effects of gender. The model proposes that perceived usefulness, perceived ease of use and perceived trust affect attitude toward advertising, which in turn, together with perceived...

Personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution to servers or lists, or to reuse any copyrighted component of this work in other works must be obtained from the IEEE. Abstract We propose in this paper solutions to avoid the joint limits and...

a r t i c l e i n f o Over the years, mobile advertising has grown to become a technology that allows an advertiser to promote products or services to targeted users efficiently and effectively. This is because the ubiquitous nature of mobile devices can provide contextual information and allow users to demonstrate preferences. This study proposes a targeted mobile advertising system (TMAS) tha...

The rapid proliferation of mobile phones and other mobile devices has created a new channel for marketing. The use of Short Messaging Service to access customers through their handheld devices is gaining popularity, making the mobile phone the ultimate medium for one-to-one marketing. The present research investigates consumer attitudes toward mobile advertising and the relationship between att...

Personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution to servers or lists, or to reuse any copyrighted component of this work in other works, must be obtained from the IEEE.

This report is produced as a part of IPLU (Dependability of All IP Networks) to give some basic understanding about the resiliency features and problems in using Ethernet as a carrier network technology. The use of the name of VTT in advertising or publication of this report in part is possible only by written permission from VTT.