with the advent of e-commerce, organizations are changingtheir business. most researchers believe that electronic trading can besuccessful when the public will trust in virtual environments. high degreeof confidence not only can meet customer expectations of a satisfactorytransaction, but can also eliminate certainty and perceived risk of onlinetransactions. the aim of this research is to study...

Egypt is currently one of the leading nations especially in the Middle East region with a well-established e-commerce environment and advanced IT infrastructure, but rapid growth of e-commerce will soon occur in other nations with similar consumption patterns. This study tests a model of antecedents (consumer experience, propensity to trust, reputation, perceived website size, ease of use, perc...

This study proposes a research model to understand the moderating role of customers’ perceived effectiveness of third-party control in the e-commerce environment on (1) the trust building process and (2) the effect of trust on customers’ online purchasing intention. The model was tested using a sample of 383 online consumers collected in New Zealand. The results show that perceived effectivenes...

This article proposes a model addressing the rebuilding of post-violation trust in B2C electronic commerce. The model uses expectation-confirmation theory and provides empirical verification for the factors affecting post-violation trust rebuilding and the association between them. The factors are perceived trustworthiness, confirmation by trust restoration, satisfaction and continuance trust i...

This paper proposes a model addressing the rebuilding of post-violation trust in B2C electronic commerce. The model uses expectation-confirmation theory and provides empirical verification for the factors affecting post-violation trust rebuilding and the association between them. The factors are perceived trustworthiness, confirmation by trust restoration, satisfaction and continuance trust int...

This study explores the repurchase intention to Thai customers on a well known international e-commerce web site. Specifically, it aims to examine the repurchase intention of working Thai customers in Bangkok toward eBay.com. The target population is Thai people working in three highly-ranked commercial areas of Bangkok. An alternative repurchase intention model was developed with perceived use...

a key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. researchers have recognized that brand identity plays a key role in brand management. the purpose of this paper is to investigate the effect of brand identity and brand identification on brand loyalty through perceived value, customer satisfaction, and trust...

This study presents a cross-national examination of e-government adoption in the United Kingdom and the United States. The results of partial least squares analysis indicate that disposition to trust is positively related to internet trust and government trust. Perceived ease of use and perceived usefulness have a significant impact on intention to use. Internet trust has a positive effect on i...

An e-vendor’s website inseparably embodies an interaction with the vendor and an interaction with the IT website interface. Accordingly, research has shown two sets of unrelated usage antecedents by customers: 1) customer trust in the e-vendor and 2) customer assessments of the IT itself, specifically the perceived usefulness and perceived ease-of-use of the website as depicted in the technolog...