Since their inception, social networking sites (SNSs) have experienced exponential growth. While substantial research has been dedicated to users’ initial adoption of SNSs, the fall of MySpace reminds us that the long-term success of SNSs depends on users’ post adoption staying power. Inspired by this, this work-in-progress investigates users’ “stickiness” with a specific SNS. Based on Li et al...

This paper reports on an empirical investigation of the relationship between print and hypertext reading skills. Subjects in the study were university students at a public Midwestern university. A repeated-measures, counter-balanced design was employed. Subjects were categorized as highand low-ability readers based on a standardized measure of reading achievement. Experimental tasks required su...

Content contribution from individuals is critical to the viability of online communities. In this study we identify the factors that are associated with the quantity and the quality of content sharing in a photo sharing community, where the act of content creation is decoupled from the act of content sharing. We draw on theories of intrinsic and extrinsic motivation, and find that the prospect ...

Increasing numbers of tourists are requiring access to these natural areas, and in order to supply this need, opportunities exist in privately owned areas, and in those which have been modified in some way. These places are often used for other purposes such as pastoralism, mining, and agriculture, but they also have an alternative, high value use for tourism (Buckley, 1999; Schmiechen, 2004; W...