Robert Sugden has recently elaborated upon the case for a normative standard of freedom as “opportunity” that is supposed to cope with the problem of how to realign normative economics – with its traditional rational choice orientation – with behavioral economics. His standard, though, presupposes that people respond to uncertainty about their own future preferences by dismissing any kind of se...

Purpose – Whereas much previous research focuses on the ways consumers strive to gain social approval, consumption that may result in social disapproval must be considered. In order to do so, the purpose of this paper is to explore consumers’ self-concepts within a risky consumption context, namely smoking. Self-concept discrepancies and the resulting emotions and coping strategies are identifi...

the purpose of this study is to investigate the relation between identity styles and commitment with quality of friendship among the students in third grade of high school. 400 participants from nineteen educational districts were chosen randomly. three quesnonnaires were used: identity style inventory, the quality of friendship, the reciprocity of friendship . the results indicated that inform...

Many multichannel retailers are now offering customers the option to place their orders online and then pick them up from the retailers’ physical stores. As a relatively new type of multichannel retail service, the factors that influence consumers to use “online order/in-store pickup” (OOIP) remains largely unknown. This study uses the Behavioral Reasoning Theory to examine the factors that inf...

Purpose: This paper seeks to answer two research questions which are " What are key factors which influence Chinese to adopt mobile technology? " and " Do these key factors differ from factors which are identified from Western context? " Design/methodology: The findings from a pilot study with 45 in-depth interviews are used to develop questionnaires and test across 800 residents from the three...

Even though the interaction of intrinsic motivation and concerns for social approval has important implications both for crowding out of intrinsic motivation through incentives and for producer choices, little is known about this interaction empirically. We present a laboratory experiment that provides evidence of a relevant interaction effect in the context of ethical consumption. We elicit a ...