Purpose The emergence of new media has changed the way how airlines interact with the public. This study analyzes how airlines use one of the most popular new media platforms, Facebook, to manage public relations, communicate with customers and diversify their sales channels. This topic has not been covered by scientific literature so far. Methods This paper uses content analysis to identify ty...

Chocolate-flavoured cow’s milk has changed its image from a playful beverage for young children to a powerful post-workout beverage suitable for and helpful to elite athletes such as Ironman competitors. Elite athletes, as a respected hegemonic cultural class, have fuelled this shift in perception by endorsing chocolate milk consumption amongst both their own group and less elite athletes. This...

The media landscape has dramatically changed over the past decade, with traditional media (e.g., newspapers, television) now supplemented by social media (e.g., blogs, discussion forums). This new media landscape is not well understood with respect to (i) the joint impacts of traditional and social media on marketing performance (e.g., sales), (ii) how these media types influence each other, an...

Web 2.0 studies position new social media as creating relational connections, yielding new geographies based on increased awareness. YouTube exemplifies these media, fostering relations between geographically and politically disparate people. Moving beyond the dichotomy between space and cyberspace, this paper expands upon Wellman’s (2001) description of cyberplace, and argues that place and cy...

In a knowledge-based, networked economy, students leaving university need to have attained skills in collaborative and creative project-based work and to have developed critical, reflective practices. This paper outlines how a wiki can been used as part of social constructivist pedagogical practice which aims to develop advanced ICT literacies in university students. The paper describes the imp...

Mobile, digital technologies are thought to augment and transcend the limits of our places, yet they raise the issue of what our places are. PlaceMark is a simple, distributed collaborative authoring environment constructed in conjunction with a site-specific writing activity. Here, we examine it as a cultural probe, investigating how new media students engage in collaborative writing and how t...