The digital ecosystem makes entry into foreign markets easier and provides new ways for consumers to engage with marketing materials (through content clicking, sharing, electronic word-of-mouth [eWOM] behavior). While evidence has emerged that between-country cultural differences may impact consumer engagement (particularly eWOM), far less is known about its on online advertising clicking shari...

The phenomenon of precedence in the literary space appears as a linguistic-conceptual and linguistic-cultural construct includes entire set precedent names. role names processes identification self-identification national-cultural dimension person is determined by those emotional-cognitive paradigms that are characteristic specific worldview type. Stephen King’s Institute (2019), chosen source ...

The primary purpose of this research paper is to understand the role of national cultural dimensions on e-learning practices in India. India is considered a major player in the world economy today. US multinationals are significantly increasing their presence in India and understanding local HRM practices will help global companies transition better. This conceptual paper uses the national cult...

the article provides a critical assessment of the more recent literature that relies on theoretical frameworks such as post modernism and globalization to deal with national identity, ethnicity and cultural mobility. explaining sensitive and complicated issues such as identity requires the extensive use of the native historical, cultural and sociological sources related to the iranian experienc...

one of the main agreements among classical and contemporary sociologists is putting emphasis on the role and place of utilizing forms of capital in reconsidering identity limits and expansion of collective belongings. this article is based on conceptual framework (jenekins and bourdieu) and tries to study empirically the theory of the relationship between the amount of economic capital as well ...

In this paper, I propose a research framework called the ‘“cultural construction of information technology.” It extends the more widely known concept of the social construction of technology (SCOT) and defines the concept of a cultural infrastructure for the application of information technology in other contexts than the one in which it is developed. Whether or not today’s economy is character...