despite increased availability of online promotional tools for prescription drug marketers, evidence on online prescription drug promotion is far from settled or conclusive. we highlight ways in which online prescription drug promotion is similar to conventional broadcast and print advertising and ways in which it differs. we also highlight five key areas for future research: branded drug websi...

Despite increased availability of online promotional tools for prescription drug marketers, evidence on online prescription drug promotion is far from settled or conclusive. We highlight ways in which online prescription drug promotion is similar to conventional broadcast and print advertising and ways in which it differs. We also highlight five key areas for future research: branded drug websi...

Context-aware advertising is one of the most critical components in the Internet ecosystem today because most WWW publisher revenue highly depends on the relevance of the displayed advertisement to the context of the user interaction. Existing research work focuses on analyzing either the content of the web page or the keywords of the user search. However, there are limitations of these works w...

There has been much recent research into the area of pervasive computing and the development of collaborative applications. Increased levels of mobility in computing devices combined with the ability to dynamically create mobile ad-hoc networks offers great potential for the development of ’smart’ applications. Application nodes can spontaneously interact and communicate with each other without...

Mobile-messaging technology is evolving rapidly to provide multiple services and applications for Mobile subscribers. Mobile marketing and advertising applications deliver promotional information to consumers, based on their preferences and location. This paper examines the use of Promotionmessage in Product Advertising. In this paper, we present a context based location sensitive mobile applic...

The rapid proliferation of mobile phones and other mobile devices has created a new channel for marketing. The use of Short Messaging Service to access customers through their handheld devices is gaining popularity, making the mobile phone the ultimate medium for one-to-one marketing. The present research investigates consumer attitudes toward mobile advertising and the relationship between att...

Corporations are working under changing environment. To cope with these changes marketers are continuously involve in finding new ways to communicate their products and services. People have too many choices and too less time so communication becomes very critical. Changes in technology open a new door as mobile devices are common now days. Mobile advertisement is the most attractive channel to...

M-advertising is emerging as a new channel of marketing communication The present research study revealed that if advertising messages are sent to the mobile phones of the m-users after getting their permission their attitude would turn positive towards the mobileadvertising. M-users would like to receive the advertising message on their personal devices like mobiles phones if those messages ar...