Metaphor plays an important role in language creativity and knowledge representation in specialised domains, and its role has been studied by scholars in the field (e.g. Temmerman 2000; Faber and Márquez 2004; Tercedor Sánchez 2004; Ureña Gómez Moreno 2011; Vandaele and Lubin 2005). In contrast, metonymy has received little attention in terminology. In this paper, we describe salient features o...

This paper provides an analysis of a public service advertising in terms of a metaphor: A SEAT BELT IS A FAMILY, a variant of the metaphor A CAR IS A LIVING ROOM. The analysis shows how aspects of metaphors and metonymies surface in various modes and how metaphor and metonymy interaction fulfils different cognitive and persuasive roles in a multimodal genre. This paper proposes that two domains...

Type clash and coercion in logical metonymy Logical metonymy (begin the book → begin writing the book) has traditionally been accounted for by means of type-shift: according to these theories (Pustejovsky 1995), the type clash between the event-selecting verb (begin) and the entity-denoting object (book) triggers a coercion mechanism that shifts the type of the object into an event (book → writ...

Metaphor and metonymy, which are treated as two basic cognitive conceptual mechanisms in linguistics, highly interactive to each other. from a complicated linguistic device mechanism, has long been ignored although it helps create abundant implications aesthetic value poetry. This paper explores functions of metaphor metonymy meaning construction classical Chinese poetry order offer new perspec...

metonymy is one of the ambiguous factors in the literary eloquence. yakobson in his discussion about figurative and metaphoric poles of the language, considers figure substituting process on the vicinity basis and he takes it into account as an obvious characteristic of the prose. where as figure in literary eloquence, especially in contemporary poetry, is considered as an eloquent element beca...

This paper outlines a corpus-based method for the analysis of metonymic expressions based on a series of quantitative and qualitative analyses. While an intuitive approach to metonymy successfully identifies lexical items which have metonymic extensions, intuition alone cannot settle the question how these extensions map onto linguistic form. Consider the expression set all hearts on fire, whic...