The independence of editorial content from advertisers’ influence is a cornerstone of journalistic ethics. In this paper we test whether this independence is observed in practice in the financial print media. We find that some publications that recommend mutual funds are more likely to recommend those of past advertisers, controlling for observable product characteristics such as sales loads, e...

Advertising is a form of communication that attempts to interpret the qualities of products, services and ideas in terms of consumer needs and wants. Some companies or organizations embrace advertising to achieve goodwill, high market share and sales. This research work is on the impact of advertising on sales volume with particular reference to igerian Bottling Company. The objective of the st...

this study attempts to investigate the impacts of severalcorporate governance mechanisms on two alternative proxies for agencycosts, namely the ratio of total sales to total assets (asset turnover) and theratio of selling, general and administrative expenses to total sales(sg&a;). agency costs, non-executive directors on the board, andinstitutional investors are dependent variables. the analysi...

CONTEXT Efforts to promote organ donation have traditionally relied on mass-mediated or interpersonal communication to promote donor registration. Despite its popularity, the use of online media has yet to be carefully evaluated as a platform to promote organ donation. OBJECTIVE To describe results of an intervention to promote donor registration that relies solely on online media to communic...

Advertising & promotion are an integral part of our social & economic system. An advertising decision is inclined by the choice of media, media effectiveness, media budget etc. especially if the advertising is required to be done in a segmented market. However, many of the decision making problems in the real world take place in an environment in which the goals, the constraints, and the conseq...

The objective of this study is to estimate and evaluate the corporate intangibles management. This study proposes a framework to measure the corporate performances produced by intangibles. First, the operating profit is divided into the non-intangible profit, which the company can produce without its own intangibles, and the intangible determinants of the profit. To divide the non-intangible pr...

A company can experience various benefits and effects on business performance from advertising on a social networking site, including an increase in its number of fans and advertisement views and/or an increase in sales and return on investment (ROI). While some companies find Facebook an effective platform for social networking advertisements, others deem it ineffective. These mixed results of...