the purpose of this study was to identify educational needs concerning with processing and marketing of fig’s growers in poldokhtar township. the population included all fresh fig producers (n= 2000). based on kerjice and morgan’s (1970) table and stratified proportional random sampling technique, 322 fig growers from eight villages were selected as sample. a questionnaire was developed by the ...

data mining is a powerful tool for firms to extract knowledge from their customers’ transaction data. one of the useful applications of data mining is segmentation. segmentation is an effective tool for managers to make right marketing strategies for right customer segments. in this study we have segmented retailers of a hygienic manufacture. nowadays all manufactures do understand that for sta...

This study aimed to develop effectiveness indicators for social marketing communication to reduce health-risk behaviors among Thai youth by using the Delphi technique. The Delphi technique is a research approach used to gain consensus through a series of two or more rounds of questionnaire surveys where information and results are fed back to panel members between each round and it has been ext...

Post harvest loss has been a bane to food security in Nigeria. Although increased crop yield has been found to be feasible. Post harvest losses especially in fruits such as citrus, banana and pineapple are enormous, the marketing system of these fruits places about 75% of the burden of these losses on the fruit marketers. This study evaluated post harvest losses in fruit marketing in Lagos metr...

Marketing concepts and definitions have remained relatively unchanged until recently. Electronic customer relationship management (e CRM) has forced marketing managers to re-evaluate how, when and to what extent they interact with their customers. This paper is focused on the role of specific marketing concepts and how e CRM has enhanced or altered each concept. Every topic discussed is illustr...

Marketing-oriented firms are especially concerned with modeling consumer behavior in order to improve their information and aid their decision processes on markets. For this purpose, marketing experts use complex models and apply statistical methodologies to infer conclusions from data. In the recent years, the application of machine learning has been identified as a promising approach to compl...

The present study was focused on supply chain analysis of fresh guava in order to evaluate existing marketing supply chains (SC1: Producer - Consumer, SC2: Producer - Retailer - Consumer, SC3: Producer - Commission agent - Retailer - Consumer, SC4: Producer - Commission agent - Wholesaler - Retailer - Consumer) for two variety (allahabad safeda and apple guava) of guava. The gross marketing pri...