Although the Dixit-Stiglitz aggregator is the workhorse specification of monopolistic competition, this framework and related variants are fundamentally inconsistent with a key stylized fact from empirical studies of consumer behavior and product marketing, namely, that the price elasticity of demand for a given brand is primarily determined by the extensive margin (i.e., changes in the number ...

Plantain marketing offers great profit-making, yet it is unclear if this has translated to more profits, making imperative examine the drivers of plantain marketing. Primary data collected with structured questionnaire in purposive 2-staged random sampling were analyzed using net income, margin, efficiency and multiple linear regression models. was mainly done by married educated women, average...

Liu, Yuhang MS, Purdue University, December 2016. Measuring the Effect of Cold Storage, Captive Supply, and Concentration on the Marketing Margin in the U.S. Pork Industry. Major Professor: Kenneth A. Foster. This study investigates the implication of key decision variables at the control of processing firms in a concentrated industry. Succinctly, the decisions examined affect the firm’s abilit...

this study considered the production economics of coffee in pakuwa village development committee of parbat district, nepal. household survey was done in june 2014. data collection was done using semi-structured pre-tested questionnaire administered on 40 coffee producers selected randomly. gross margin analysis, profitability index and the benefit-cost ratio was used to analyze the production e...

This paper presents an empirical examination of the relationship between brand equity and customer acquisition, retention, and profit margin, the key components of customer lifetime value (CLV), as well as the role of marketing in this relationship. We examine a unique database from the U.S. automobile market, comprised of 10 years of survey-based brand equity measures as well as acquisition ra...

Tujuan dari penelitian ini adalah untuk: (1) Menganalisis saluran pemasaran, (2) menganalisis margin pemasaran dan farmer’s share ikan asin di Kecamatan Paiton Kabupaten Probolinggo. Penelitian dilakukan Desa Sumber Anyar, Paiton, Probolinggo, Jawa Timur. Data yang digunakan dalam data primer sekunder. Penentuan sampel menggunakan dua metode yaitu purposive sampling sensus sampling. sample dite...

This study considered the production economics of coffee in Pakuwa village development committee of Parbat district, Nepal. Household Survey was done in June 2014. Data collection was done using semi-structured pre-tested questionnaire administered on 40 coffee producers selected randomly. Gross margin analysis, profitability index and the benefit-cost ratio was used to analyze the production e...