small and medium enterprises (smes) have distinctive characteristics that differentiate them from their larger counterparts. one of these characteristics is marketing; poor marketing skills in smes would lead to low performance and, in extreme cases, to failure. therefore, adopting a marketing strategy based on small business analysis is the fundamental requirement of any successful sme. the te...

In the new globalisation context the competition for expanding to new markets becomes sharper for Small and Medium Sized Enterprises. We answer their information needs by building the AMI-SME system. The AMI-SME system is an ontology-based system for the management of marketing information. In the context of this system we show how specially built domain ontologies aid the organization of Small...

This article provides guidelines for the establishment of a comprehensive state/provincial destination marketing information system (DMIS). More specifically, it describes the process by which the tourism industry in Alberta, Canada developed a framework for the acquisition of timely research and intelligence to maintain and enhance its competitiveness as a travel destination. In keeping with a...

With the popularization of network and the development of information technology, as a new mode of marketing, network marketing has been accepted by the majority of consumers, and applied rapidly to the field of clothing marketing. This paper describes the present situation of China clothing industry network marketing at first. Then it points out the advantages and disadvantages of network mark...

This paper discusses the application of conventional concept of services marketing in digital library in modern era. The aim of this study to attempt to correlate marketing as a concept to the provision of digital library services. The unique characteristics of information products may demand a new approach to marketing defined as information marketing. In view of the social, economic and techn...

nowadays export development approach is introduced as an accepted principle in my country's external commerce and managers attend trade facility. since top's mission is make policy, support, make needful infrastructure and facilities creation for businessmen, top's marketing services have been survey in my research until exporter's expectations is identified completely. mark...

The electricity marketing management information system realizes the whole process of from accepting customers’ application to bill recovery and business processing decision support. is a modern tool for electric enterprises go market, expand increase supply, sales, provide customers with high-quality services. This paper has completed following work: (1) described development domestic foreign ...

The manual nature of Material Store such as Toko Bangunan Berkat Rezeki's current business operations is one the hurdles it encounters in marketing. This study intends to build a marketing information system for products and services Rezeki utilizing 4P mix idea (product, price, place, promotion). framework application design thinking, which includes empathy, defining, ideating, prototyping, te...