nowday, with technology progress and the emergence of new business models, increased levels of competition and changing demands and expectations of customers, using multi channels of distribution is growing rapidly. using multiple distribution channels, despite having advantages, have many challenges as coordination and integration of these channels with high efficiency and eliminate these chal...

This study seeks to examine how a company can select the best intermediary for its Marketing channels with minimum of criteria and time. A theoretical framework is proposed based on the most important tasks of intermediary and the criteria to measure them. There are four basic tasks and thirty criteria in three independent levels. Subsequently, an exploratory case study in Iranian Food industry...

In this paper, we formulate a new problem related to the well-known influence maximization in the context of computational advertising. Our new problem considers allocating marketing channels (e.g., TV, newspaper, and websites) to advertisers from the view point of a match maker, which was not taken into account in previous studies on the influence maximization. The objective of the problem is ...