data mining is a powerful tool for firms to extract knowledge from their customers’ transaction data. one of the useful applications of data mining is segmentation. segmentation is an effective tool for managers to make right marketing strategies for right customer segments. in this study we have segmented retailers of a hygienic manufacture. nowadays all manufactures do understand that for sta...

Making a new market is a challenge. It requires creation of a new form of value and sustainable capture of a fair market share for the new-market makers. The author’s mission is to initiate the creation of the Mobile Process Service (MPS) market in the Northern Dimension (ND) that consists of Canada, Nordic/Baltics and North-West Russia – hence NDMPS. Mission, Segmentation, Differentiation and ...

abstract in marketing mix, mental image of a company among different target groups and their emotional responses toward brands, play an important role. corporate awareness of their brand image among potential and actual audiences in the market, is a valuable input that reveals the compliance rates of their branding strategies and the real facts in the market. this can help companies to define o...

Market segmentation is one of the most widely accepted concepts in marketing. Its fundamental thesis is that, to achieve competitive advantage and, thereby, superior financial performance, firms should (1) identify segments of demand, (2) target specific segments, and (3) develop specific marketing “mixes” for each targeted market segment. However, understanding the competitive circumstance in ...

We propose a new, valuation-based measure of world equity market segmentation. While we observe decreased levels of segmentation in many countries, the level of segmentation remains significant in emerging markets. We characterize the factors that account for variation in market segmentation both through time as well as across countries. Both a country’s regulation with respect to foreign capit...

Market segmentation is regarded as one of the core elements of marketing , and one that is relevant and important to the pharmaceuticals and medical sector. Yet, within the literature, there are few studies of segmentation evident, and the segmentation of consumer markets for cosmetic medical procedures is an issue yet to be addressed; indeed, this has only become relevant in recent years with ...

An appropriate optimal number of market segments (ONS) estimation is essential for an enterprise to achieve successful segmentation, but at present, there a serious lack attention this issue in segmentation. In our study, independent adaptive ONS method BWCON-NSDK-means++ proposed by integrating new internal validity index (IVI) Between-Within-Connectivity (BWCON) and stable clustering algorith...