This research analyzes how to apply segmentation strategies in the nanostore retail market, focusing on a pilot company located in Bogota, Colombia. This study introduces two segmentation strategies: 1) a sketch segmentation strategy based on a basic ordering pattern analysis combined with an extended value matrix, sourced from a customer value matrix created by Marcus (1998); and 2) a precisio...

Customer satisfaction and customer loyalty are indicators of competitiveness for companies. In this work we considered the analysis relationship be- tween through a logistic regression model. We also related results in market segmentation model based on latent class that responses to value items. Through survey made it possible evaluate dynamism belonging different classes based, example, affin...

the main purpose of this study was the bank market segmentation or in other words, dividing bank market into distinct groups of customers who might require separate marketing mix. gaining this purpose, 640 questionnaires were gathered. to investigate the reliability of questionnaires, content and face validity approaches were used. furthermore, for the estimation of the reliability of questionn...

This paper presents a new growing neural network for cluster analysis and market segmentation, which optimizes the size and structure of clusters by iteratively checking them for multivariate normality. We combine the recently published SGNN approach [8] with the basic principle underlying the Gaussian-means algorithm [13] and the Mardia test for multivariate normality [18, 19]. The new approac...