Traditionally electrical appliances in a home are controlled via switches that regulate the electricity to these devices. As the world gets more and more technologically advanced, we find new technology coming in deeper and deeper into our personal lives even at home. Home automation is becoming more and more popular around the world and is becoming a common practice. The process of home automa...

The personalized delivery of content is a way of making online content portals more attractive to end users, and consequently, nowadays many online portals provide varying ways of personalizing their service. In order to facilitate the creation of such personalized services, the IMAGEN toolset came into existence. IMAGEN aims at creating personalized content packages, where documents are select...

This paper studies the effects of psychological, individual, product strategy, and situational factors on the impulse purchase behavior of customers in all Refah stores located in Tehran. The paper uses Betty and Ferrell Model to set forward and to test 4 hypothesis. All four hypothesis were confirmed. The results indicated that the selected factors had impact on the impulse behavior of the con...

Retailers’ brands maker with private label have significantly boosted market share in recent years. Creating new brands for goods or services provide differentiation with similar distributors. The main aim of this paper is to test which component can be more effective in consumers’ purchase intention based on using private label for goods’ image. This research data was collected by prior st...

The results of the study connection between intuition and decision­making styles regarding men women are presented in following paper. Correlation analysis demonstrated presence specific associations: speaking about men, who generally rate their intuitive ability higher if compared to women, there dependences with characteristics intuition, indicating propensity for an style; is a correlation i...