Familiar items are found faster than unfamiliar ones in visual search tasks. This effect has important implications for cognitive theory, because it may reveal how mental representations of commonly encountered items are changed by experience to optimize performance. It remains unknown, however, whether everyday items with moderate levels of exposure would show benefits in visual search, and if...

Lou Gehrig was one of the most talented baseball players of all time; yet he is also remembered for ALS, the disease that took his life and still bears his name as its eponym. There is speculation about when his symptoms began. Some authorities believe that Gehrig showed signs of ALS when he starred in the film Rawhide in January 1938, which would mean that he played the entire 1938 season with...

it can be said that the first major part of stoicism is the logic of logos theory. this principle, from which the concept of natural law is interpreted from, is the largest contribution of greek culture to the human thinking heritage. in stoicism, logos is the rational order governing the world or the structure that indicates the rational order of the world. this rational principle is described...

Background: In human behavior study, by peering directly into the brain and assessing distinct patterns, evoked neurons and neuron spike can be more understandable by taking advantages of accurate brain analysis. Objectives: We investigated the role of Event Related Potentials (ERPs) in pre-comprehension processing of consumers to marketing logos.. Materials & Methods: In the framework of an ...

Because my brother was born with cerebral palsy, I became interested in why the general, nondisabled public inaccurately presumes his abilities, or disabilities. This thesis proves that the cultural representation of people with disabilities results from a pejorative disabled lexicon. These disability discourses circulate a disability logos; one where a person with a disability is helpless, bor...

Daniel Boyarin’s latest book explores the beginnings of Christianity and Judaism and the formation of Judaism and Christianity as two distinct cultural-religious systems. The book is structured in three main parts: Part I – Making a Difference: The Heresiological Beginnings of Christianity and Judaism; Part II – The Crucifixion of Logos: How Logos Theology Became Christian; and Part III – Spark...

The historical beginning of understanding the importance of water to life started with the Ionic Philosophers (from the Ionic Sea), who began to think that physiology (referring to nature, from the ancient Greek physis 1⁄4 nature; logos 1⁄4 talk) could explain life better than theology (referring to god, from the ancient Greek theos 1⁄4 god; logos 1⁄4 talk). Among these, Talete (624–547 BC) is ...