Although the conventional concept of communication is the exchange of logical information, the exchange of Kansei has become very important recently, especially in the case of mobile telephone communications. In addition, it has been recognized that the use of the body, such as facial expressions and gestures, is essential in communications. These facts indicate that technologies that can suppo...

Kansei Engineering was regarded as a technology to "translate a customer's feeling of the product to the design elements." In this study an interactive system was constructed on the base of Kansei Engineering to support clothing design process. As a core content and foundation, knowledge base is developed by varied methods such as Kansei engineering method and analytic hierarchy process. When t...

Following the rapid promotion of e-commerce, an unprecedented number of products are now merchandised via online stores. Behind the prosperity of e-commerce, however, consumers are now grabbling for what they purchase, drowning in a slew of offerings. In order to assist customers on decision-making, this paper introduces the information filter with the concept of ‘kansei engineering’. This filt...

The Kansei engineering is a technology which converts human feelings into quantitative terms and helps designers develop new products that meet customers’ expectation. Standard Kansei engineering procedure involves finding relationships between human feelings and design elements of which many researchers have found forward and backward relationship through various soft computing techniques. In ...

Affective design has received much attention from both academia and industries. It aims at incorporating customers’ affective needs into design elements that deliver customers’ affective satisfaction. The main challenge for affective design originates from difficulties in mapping customers’ subjective impressions, namely Kansei, to perceptual design elements. This paper intends to develop an ex...

In this paper, we propose a Hybrid Kansei-SOM model, using Kansei Evaluation integrated with Self-Organizing Map (SOM) for stock market investment strategies. The proposed approach, using a group Decision Support System (DSS), aims to aggregate experts’ preferences with the selection of the most suitable stocks, matching with investing strategies to achieve investment returns by dealing with co...

Current image indexing methods are based on measures of visual content. However, this approach provides only a partial solution to the image retrieval problem. For example, an artist might want to retrieve an image (for use in an advertising campaign) that evokes a particular “feeling” in the viewer. One technique for measuring evoked feelings, which originated in Japan, indexes images based on...