This study aims to incorporate Artificial Neural Networks into a Marketing Decision Support System (MDSS), specifically, by discovering important variables that influence sales performance of colour television (CTV) sets in the Singapore market using neural networks. Three kinds of variables, expert knowledge, marketing information and environmental data, are examined. The information about the...

The main problem currently faced by market-oriented firms is not the availability of information (data), but the possession of appropriate levels of knowledge to take the right decisions. This is common background for firms. In this regard, marketing professionals and scholars highlight the necessity for knowing and explaining consumers’ behaviour patterns in an increasingly efficient way. The ...

Increasingly customers publish their opinions or observations regarding tourism products on the internet. Review websites allow customers to express their opinion regarding the service offered during their stay by awarding points to pre-selected criteria or by publishing their comments. This feedback can provide valuable information to service providers. Whether these alternative sources of mar...

Aesthetic knowing may be valuable to educational leadership practice because it links feeling and intuition to procedural information to inform decision-making. Within the large and diverse field of aesthetics, some models apply aesthetic knowing to leadership practice. Scholarly interest in this area emerged in the late 1980’s, and various conceptualizations of aesthetic leadership abound in t...

The use of Semantic Web technologies allows us to annotate information sources on tourism services and products with the concepts included in a defined ontology. The enriched information can be used to match tailored package holidays to client preferences and according to real time availability. This paper presents the ANOTA project approach to aggregation of tourism information according to us...

Abstract The aims of this research were to calculate marketing efficiency and identify the information sources cattle farmers who select direct or indirect channel selling. This study used a descriptive design. Respondents in determined by quota judgmental sampling methods. Data collected through observation in-depth interviews. analyzed descriptively. results showed that 66.67% 33.33% selected...

An empirical study of 350 tourists reveals that using non-media information sources for planning tourist trip influences expectations fulfillment. The use of non-media information sources also has a direct impact on the future use of media information sources for future tourist trip planning, as well as an indirect impact through expectations fulfillment. More specifically, the main determinant...