Because the volume of information available online is growing at breakneck speed, keeping up with meaning and information communicated by the media and netizens is a new challenge both for scholars and for companies who must address public relations crises. Most current theories and tools are directed at identifying one website or one piece of online news and do not attempt to develop a rapid u...

This study investigates the influence of a conventional method delivering news headlines, clickbait, on online users’ perceptions and responses. An experiment was conducted two groups headlines—traditional clickbait—to provide empirical evidence effects clickbait users. The findings suggest that headlines can evoke arousal curiosity. In addition, results from structural equation modeling fill g...

What is the effect on memory when seemingly innocuous photos accompany false reports of the news? We asked people to read news headlines of world events, some of which were false. Half the headlines appeared with photographs that were tangentially related to the event; others were presented without photographs. People saw each headline only once, and indicated whether they remembered the event,...

Online content publishers often use catchy headlines for their articles in order to attract users to their websites. These headlines, popularly known as clickbaits, exploit a user’s curiosity gap and lure them to click on links that often disappoint them. Existing methods for automatically detecting clickbaits rely on heavy feature engineering and domain knowledge. Here, we introduce a neural n...

Studies report that users avoid looking at areas they consider to display advertising. The objective of the present study was to systematically investigate the influences of task demand, and web information type on recognition of verbal emotional advertising when people focus on a primary task. Our findings contribute important insights into preattentive procssing research. First, the empirical...