Green marketing has emerged as a crucial strategy for companies looking to position themselves socially responsible and environmentally friendly. One of the key benefits green is its ability build brand trust loyalty. By promoting sustainable products or services, can establish positive image demonstrate their commitment sustainability, which increase consumer trust. Additionally, appeal consci...

Abstract Background Social acceptance presents a major challenge for Germany’s transition to green energy. As power-to-x technology, hydrogen is set become key component of future sustainable energy system. With view averting conflicts like those surrounding wind energy, we have investigated social at an early stage in its implementation, before wider rollout. Our study uses mixed-method approa...

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Green Technology innovation intends to enable the advancement of technologies toward goals human health, natural resource sustainability and social equity. technology has become an important driving force for sustainable growth global economy. In this study, building upon theories on informal institutions, we empirically investigate effects trust green innovation. Using a sample companies liste...

The Net Trust toolbar embeds social context in Internet browsing by analyzing peer web-histories and opinions over user-selected social networks. The reputation metric bundles these socially relevant ratings with user-chosen external red/green lists to signal trust in browsing sessions. This usability study applies the think-aloud methodology to qualitatively assess how effectively Net Trust ex...

Energy conservation is a necessary form of green behaviour, as energy production and consumption gravely affect the climate. The current study aimed to explore behaviour among Chinese households based on value-belief-norm framework. This used cross-sectional design collected quantitative data from 1671 respondents through an online survey. hybrid analysis techniques partial least squares struct...

This research involved 248 consumers of green products. The study aims to analyze whether the perceived value has indirect effect on loyalty through two mediators: satisfaction and trust. uses structural equation modeling (SEM) prove hypotheses processed with SmartPLS3 software. findings from this are trust partially mediate positive loyalty. Another finding is that each variable value, satisfa...

With energy and power costs increasing as the size of IT infrastructures grows, virtualization technologies enable scalable management for large scale of virtual machines running on physical systems, and virtualizationbased green cloud computing paradigm is springing up to provide a scalable and energy-efficient network software application (NetApp in short) supplement, consumption, delivery mo...